Shanghai, China - Ashland Specialty Ingredients, a commercial unit
of Ashland Inc. (NYSE: ASH), today announced that its N-DurHance™
A-1000 conditioning polymer has won a 2015 China Personal Care &
Cosmetics Innovation Award.
The award, which is co-sponsored by Reed Sinopharm Exhibition and
Ringier Media Group, recognizes individuals and companies who have
introduced new products, ideas, or technologies for efficient
manufacturing, cost effectiveness and user convenience. More than 55
companies applied for this award and were reviewed by a panel of
The award winning N-DurHance A-1000 conditioning polymer is a new
acrylate-based homopolymer which brings an enduring dimension to hair
repair and conditioning. It repairs damaged hair for extended periods,
resulting in physiochemical properties normally found in virgin hair.
Conditioning efficacy is maintained with N-DurHance A-1000 conditioning
polymer, even after five wash cycles; whereas commercial conditioners
lose their efficacy after one wash. The polymer is highly substantive
to hair, with no measurable build-up and can improve consumer
perception of web-comb and manageability.
"N-DurHance A-1000 conditioning polymer meets consumers' demand for
innovative and holistic hair care product that can visibly and
perceptibly improve hair condition and hair beauty. It works
differently than other technologies to deliver a uniform hydrophobic
layer on the hair surface, resulting in consumer benefits that actually
improve through the course of several wash cycles," said Michael Ling,
technical service manager, Ashland Specialty Ingredients, Asia
"A large number of conditioning ingredients in the marketplace
address dull, rough, difficult to comb hair, but none revert strands
back to a hydrophobic state long enough to provide meaningful value for
consumers," said David Popplewell, global marketing manager, hair care,
Ashland Specialty Ingredients. "N-DurHance A-1000 is the latest
discovery for healthier, smoother and more manageable hair. W are proud
to receive the China Personal Care & Cosmetics Innovation Award.
It reinforces our position of providing world-class personal care
ingredients, and active research to innovative new product solutions."
"We are constantly evaluating opportunities to meet current and
future local market demands and continually striving to drive
innovation forward by combining our global and regional technical
expertise and strong commitment to developing new products," commented
William Zhao, general manager, Ashland Specialty Ingredients, Greater
China. "We will continue to bring the latest technologies and solutions
to our regional customers for them to win in the competitive and
dynamic personal care marketplace."